A morning workshop
for journalists and news-watchers
CBC reporter and Twitter maven Kady O’Malley will be joining the presentation team at a
workshop next week for news and information professionals.
The National Press Club of Canada is offering this professional development workshop
on social media for journalists and others interested in understanding the craft on
Thursday, November 29, 2012 at Adobe Systems, 343 Preston Street, Tower ll in the
Learn how journalists use social media to gather the news. Find out how to feed into the
24X7 news cycle using these techniques. Register for this unique opportunity at
Susan Murphy, Co-Founder and Digital Media Specialist at Jester Creative Inc. will be
leading this half-day workshop, which will run from 8:30 a.m. to 1:00 p.m.
Social media’s impact on traditional marketing and journalism practices
- News breaks on Twitter first
- New media communications tools (blogs, podcasts, video)
Finding your online audience
- The importance of listening
- How to connect with people in the online world
How to establish realistic social media marketing goals
- Social media goals – it’s not about numbers
- Establishing business goals that make sense
Developing effective social media strategies
- Creating spaces
- Measuring success
Managing your social media time wisely
- Time saving social media tools
- Focusing on what’s important to you
- Scaling social media
All training materials, which may include presentation slides, relevant links and supporting
information will be provided in electronic form to course participants. These materials will be
provided via email after the workshop.
About the Instructor
Susan Murphy has 24 years of experience in media and communications, with 15 years
experience as a web site designer and digital content specialist. Susan is a former
television producer with hundreds of local and national programs to her credit ranging
from news to arts and entertainment. She has been working with social media since
Susan has 20 years of experience as a trainer, and has developed course content
for delivery in both the public and private sectors. She regularly delivers social media
training courses to a variety of private and public sector clients. More information about
Susan’s experience can be found at http://ca.linkedin.com/in/suzemuse.
October is women’s history month and there is much to celebrate. However, the advances we have enjoyed are under attack, in Canada and abroad. The Republican candidate for American president thinks the key to women’s political involvement is the requirement to leave work in time to get supper on the table. In our country, the Conservatives continue the attack on reproductive rights of women. In this month that honours the Famous Five, those courageous women who fought for our right to vote, we should all do our part for equality.
I have recently taken on responsibility for the Liberal Party’s Judy LaMarsh fund. In the next few months, Liberals across the country will organize activities in support of the Judy Fund. Please join Liberal Member of Parliament Dr. Carolyn Bennett at the end of the month at a Parliamentary Scaraoke Party. Just follow my web link and I will see you there. If you want to host your own party, email me at firstname.lastname@example.org. Continue Reading
What a great Olympic run for Canada! The country was riveted on our women’s soccer story, from the lows to the highs. That last-minute goal for Bronze was the icing on the cake. Our medalists, and those who marked so many personal bests made these Olympics absolutely unforgettable.
As summer closes, it is time to get back to work. I am happy to embrace a new challenge. Mary Pynenburg, the dynamic president of the National Women’s Liberal Commission, has asked me to take over the reins of the Judy LaMarsh Fund.
With the support of the party executive team, young women founders of Beyond the Numbers, and our president Mike Crawley, the Judy Fund will be working to help fund more Liberal women in the next election. If you are interested in helping, please just send me an email and we will get you involved.
On the international front, I have just been asked to serve as a Member of the Governing Council of the Centrist Asia Pacific Democrats International (CAPDI). Continue Reading
Austin Thorne and I are donating one week at our Puerto Vallarta Tennis/Golf condo valued at $2300USD, all the proceeds of this fundraiser will go to a good cause! The condo is also available for rent and includes full tennis, golf and spa privileges on the fantastic Bay of Benderas.
Ten minutes from the Puerto Vallarta airport, with non-stop flights from Ottawa, Montreal and Toronto. This penthouse is on a spectacular private beach in a gated community with 24 hour security.
During your stay enjoy all you can play free tennis, whale watching, boogie boarding, swimming with dolphins gourmet restaurants and much more.
For more information email email@example.com or visit our homeaway page
Happy Canada Day!
Much has happened in the past six months, since we last connected. When a door closes, another one always opens. Last month, I participated in an international conference on volunteerism in China.
On the home front Andrew Coyne and I have been debating the corruptibility of prime ministers in Toronto, Ottawa and Vancouver as part of a series entitled The History Wars. Calgary is our next stop. Next week, I am off to Quebec City to participate in the annual conference of the Quebec English School Boards Association. I write weekly for the Hill Times and have recently begun contributing to a unique Globe and Mail column on office politics.
On the business front, I am currently sitting on the international advisory board of Datawind, the Montreal-based company that has produced the world’s least expensive computer. They want to bridge the digital divide and I hope to help. This week, I was also honoured to be named Special Advisor to Vancouver-based Skanderbeg Capital.
On the voluntary front, I am still working on my Haiti project. As President of the National Press Club Foundation, I am also fundraising in support of journalism scholarships.
On the leisure front, my husband, Austin and I have just purchased a vacation property in Puerto Vallarta, Mexico, which we hope to rent out. The unit is a two-story penthouse right on the beach in Nuevo Vallarta (a 10 minute cab ride from the airport).
Via my website, I hope to update you periodically. If you want to unsubscribe, no hard feelings. New visitors, you can subscribe to my newsletter on the right column of the page.
Meanwhile, remember how blessed we are to live in this wonderful country. Celebrate today!
Here is a copy of a speech I gave at the Royal Ontario Museum (ROM) History Wars debate.
“Power tends to corrupt, and absolute power corrupts absolutely. Great men are almost always bad men…” So goes Lord Acton’s famous 1887 aphorism. The examples to support Acton’s claim are numerous. One only has to Google “dictators,” warlords” and “fascists,” to retrieve a list bearing the stories of Saddam Hussein, Idi Amin Dada and Adolph Hitler, to name a few.
Without question, these men committed horrific crimes. And, viewed in isolation, one could be forgiven for falling back on the notion that power corrupts every politician.
One can also comb through evening news to witness the tribulations of governors, senators and mayors who have been caught with their nose deep in the public trough. From the horrific to the benign, there is no shortage of example to demonstrate the prevalence of political corruption.
With this disclaimer behind us, we need to more closely examine the notion that “power corrupts”? Tonight’s debate presents us with an opportunity to free ourselves from the simply sensational reporting of today’s 24/7 news networks to truly consider whether the notion of corruption in high places is as prevalent as it appears. The question should be, “are politicians more corruptible with the attainment of power than their counterparts in other spheres of endeavor”?
With that in mind, I’ll cite the examples of Rupert Murdoch and Conrad Black, media tycoons and possessors of power stemming from capital and influence. Do their recent indiscretions demean the reputations of all journalists, or are they isolated incidents reflective of individual overweening ambition? Continue Reading
© 2013 Sheila Copps.